Sara Cwynar : Rose Gold

1 Oct-11 Nov 2018

Overview

Cwynar’s film Rose Gold (2017) focuses on Apple’s Rose Gold iPhone, tracking how the phone acts as a talisman of desire for objects, people, power, and money. Released in September 2015, the Rose Gold iPhone was already outdated during the film’s production – superseded by the perpetual release of newer and more advanced models. Thus, in 2018, the Rose Gold iPhone is already a relic, an anachronistic icon that epitomises the successes and speed of modern technology, which leaves even the most recent of inventions behind in order to keep reincarnating, updating, improving. The film considers how individuals — the artist as one of its protagonists – negotiate complicated feelings of love and hate for commercial objects and how features, such as 3D Touch, resonate directly with the user’s emotions and imagination.