2024 marks the 25th Anniversary of the first exhibition of Martin Parr's celebrated and influential series of photographs on international consumerism: COMMON SENSE. The original presentation as a grid of 350 colour Xeroxes was premiered at Rocket, London in 1999 and simultaneously shown at 52 locations around the world. In 2003 eighteen large photographs from the series were included in 'Cruel & Tender' at Tate Gallery, London.
Until May we will be exhibiting an iconic 'Common Sense' photograph alongside a recreation of the original 'Common Sense' grid installation. Rocket first exhibited work from 'Common Sense' at Paris Photo in 1999. 25 years later it is pertinent to exhibit what is now museum quality work by the leading British photographer.