Bestselling and Beloved is a special exhibition that explores Korea’s most prominent best seller trends alongside cherished works of classical Korean literature. By examining the most popular books from various periods, the exhibition illuminates the broader contours of each generation—its politics, economy, society, culture, social systems, ideologies, and people’s daily life. While reflecting the historical and social contexts, these bestsellers function as a mirror of the times and offers a glimpse of the collective desires of the public.