Exhibition
In Event of Moon Disaster
17 Feb-4 Aug 2024
Sainsbury Centre
Norwich NR4 7TJ
Overview
This year, the Sainsbury Centre is investigating how we can know what is true in the world around us through a series of fascinating, interlinked exhibitions.
What is Truth? is one of the most pressing questions we all face. It is increasingly urgent not only because artificial intelligence can now indiscernibly impersonate the image and voice of those we trust, but also because of the wider societal context of diminishing faith in previously trusted sources of power and information... If we can’t find truth in the information, individuals and institutions of our society, it shakes the foundation of our belief in our cultural edifice itself.
The programme kicks off with an Emmy Award-winning interactive experience that is a deep dive into misinformation and conspiracy. Using AI to tell an alternative history, the show brings to light how an event as influential as the 1969 Apollo 11 moon landing could be manipulated, and how doubt can be cast on even the most well-known of facts.
Despite the United States´s space race rival at the time not even raising any doubts, a YouGov poll from 2019 found 16% of the British public believe the moon landing most likely never happened.
It remains one of the most famous conspiracy theories in the world, and one aspect that has been caught up in the theory is a prepared speech by President Nixon that was to be given in case the mission ended in catastrophic failure. The speech, titled ‘In event of moon disaster’, was of course never delivered, but now visitors to the Sainsbury Centre will be able to experience it like never before.
American new media artist Halsey Burgund (b.1973) and British digital artist Francesca Panetta (b.1977) have reconstructed the speech with the use of state-of-the-art deepfake technology. Played back on a vintage television like the ones that carried the moon-landing broadcast to 1960s living rooms around the world, the installation will highlight the media that are used to either build or destroy trust.
Both artists draw on their expertise in technology and creative fields, with Burgund being Creative Technologist-in-Residence at the MIT Open Documentary Lab and Panetta as Director of the Storytelling Institute at the University of the Arts, London.
The artists said: “By using the most advanced techniques available, creating a video using both synthetic visuals and synthetic audio (a “complete deepfake”), we aim to show where this technology is heading – and what some of the key consequences might be.”
In Event of Moon Disaster is an MIT Center for Advanced Virtuality production. The work won an Emmy Award for Interactive Media Documentary in 2021.
