Psychographic profiling Workshop

14 Dec 2019

Overview

3 - 5pm Psychographic profiling and targeting: psychology, technology, and the theoretical methods of mobilisation Participants are invited to explore the underlying themes of the show through creating their own psychographic profiles using Cambridge University’s Psychometrics Centre’s ‘Apply Magic Sauce’ app. This will be followed by a critical discussion and interactive workshop around the methods, applications and impacts of big data processes.