David Jablonowski

9 Apr-24 May 2014

Overview

Max Wigram Gallery announces the opening of Hello Prediction! / Still Life With Turkey Pie, by David Jablonowski. In the exhibition Jablonowski combines a long-standing interest in the sculptural qualities of communication technologies with new research into online advertising. The exhibition’s title refers to use of data mining in corporate marketing: ‘Hello Prediction!’ is the greeting found on the webpage of the Google Prediction API, used to develop ‘smart’ applications capable of tracking users’ preferences and predict their future behaviour as consumers.