Shana Moulton : Prevention

10 Oct-17 Nov 2012

Overview

Shana Moulton's new show at Gimpel Fils is entitled Prevention. The title refers to an American health magazine that has been published for decades and deals with different aspects of health, such as nutrition and exercise. This magazine features ads for products from the pharmaceutical industry and in having Cynthia interact with these, Moulton is extending her critical practice into an area already fraught with claim and counterclaim. In a series of collages, Moulton abstracts logos from the various drugs and, in one case, Cynthia encounters a character called Lyrica, based on a product and logo of this name. Moulton characterises the industry advertising as 'omnipresent and aggressive' yet manages to neutralise this by transforming their image into something idiosyncratic, personal, surreal and occult.