Arvida Byström
b. 1991, Sweden
Arvida Byström (b. 1991) works in Los Angeles, London and Stockholm as a model and photographer. She makes images in a contemporary ‘girly’ aesthetic, often using pastel colours and glitter in her meticulously staged work both for fashion and Instagram. While aiming to subvert accepted feminine gender norms by fostering an open culture wherein people feel free to deviate from pre-existing ideals, her pictures are devoid of either irony or sarcasm.