Yaloo is a visual artist from South Korea working with digital media. Through her work, she explores contemporary consumer culture and symbolism in the context of her Asian cultural heritage, and the impacts of the abundance of digital media in our everyday lives. She experiments with the infinite possibilities of multimedia by mixing various technology-based forms such as video, media facades, projection mapping, digital textiles, and virtual reality applications: creating new worlds and experiences that invite viewers to reconsider their experience of everyday life.